AIBC LAB – AI for Business & Communities
AIBC Lab is a research collective dedicated to advancing responsible AI through rigorous scholarship and real-world collaboration. Our mission is to generate trusted evidence that informs strategy, innovation, and public confidence in the future of AI.
We operate at the intersection of academia, industry, government, and community — bridging technical, behavioural, and economic perspectives to shape AI systems that truly work for people and organisations.
Understand how AI is reshaping business, finance, and society
Generate research that guides responsible and effective adoption
Support industry and government through insights and co-designed solutions
Strengthen workforce readiness and societal capability
Ensure technological advances are human-aligned and inclusive
How AI reshapes strategy, operations, and economic value creation.
How automation influences financial resilience, access, and governance.
How AI affects human decision-making, identity, culture, and wellbeing.
We welcome partnerships with organisations seeking to explore new innovations, test emerging technologies, or address the strategic and ethical questions surrounding AI adoption. Whether through research collaboration, pilot projects, or knowledge exchange, your organisation can help build an AI future that is competitive, trusted, and inclusive.
AIBC Lab: Generating the evidence base for AI that works — for business, for people, and for the future.
He is currently affiliated with the University of Canterbury (New Zealand) and the University of Sydney (Australia), reflecting his long-standing global research partnerships.
He is an Associate Professor of Marketing at Bond Business School, Australia, and a leading consumer behaviour scientist.
He is currently affiliated with the University of Western Australia as an Associate Professor in AI, Data Science, and Digital Transformation.
She is currently Deputy Director of Undergraduate Programs and Assistant Professor in Economics and Quantitative Methods at SP Jain School of Global Management, Sydney.